September 26th, 2008
at 3:08 pm
by Jason_Ciment
Filed under Daily Tips.
If you want your cell phone to be added to the new national do not call registry then call toll-free 888-382-1222. You can also get cell phone privacy by joining the do not call registry online.
It will only take a minute of your time. It blocks your number for five (5) years. You must call from the cell phone number you want to have blocked. You cannot call from a different phone number. HELP OTHERS BY PASSING THIS ON TO ALL YOUR FRIENDS.
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September 16th, 2008
at 4:40 pm
by jason ciment
Filed under PPC Pay Per Click.
It used to be that clicks could be purchased for pennies per click. Even with the insanely high fraud rates of 30-40%, it still was worth it to buy as much traffic as you could afford. In the last few years, the costs have skyrocketed. And as more people become web savvy, the competition for those elusive top sponsored ads, becomes even more acute and thus the prices go up another notch.
When I began helping other clients develop their own 4 Pillar Internet Success strategies, I used to focus mostly on search engines. The traffic from them was basically free and therefore it made a lot of sense on how to dominate on free search engines. The funny thing is that as their rankings increased their traffic increased but their conversions did not move in sync. And the reason that made the most sense was the PPC ads on the top and right of Google for example. The heat map studies show that 7x as many people click on the free search engine rankings results as people who click on the ads.
That's great if you have good rankings. Problem is that people tend to forget that 1 out of 7 people still click on Sponsored ads. So if you are willing to give away 14% or so of your business opportunities to your competition, then you can ignore PPC. But, if you want to take advantage of every business opportunity from a targeted prospect (remember the user typed in the query into the search engine because ostensibly he or she is looking for your service) then you need to buy sponsored PPC ads. So maybe this is counterintuitive but the point is that as your business grows and your rankings grow, so too will your PPC budget grow because 14% of the traffic will always click on the ADS.
What I intend to cover in this PPC section are strategies, case studies and applications designed to get the most out of your PPC budget.

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September 15th, 2008
at 8:32 pm
by Jason Ciment
Filed under Daily Tips.
The Unincorporated Man by
Dani Kollin and
Eytan Kollin is coming out in March. And if I can be so bold as to make a claim now almost 6 months in advance, their debut novel is going to rock the bookshelves. With Dani's background in advertising and his unique ability to conjure up a compelling plot and storyline and Eytan's passion for everything sci-fi, you can bet that this soon to be appreciated dynamic duo is doomed to sacrifice their current homeostasis of anonymity for the teasing allure of fame and fortune and all that comes with it.
In the language of the now timeless Batman tv show from the sixties one series of questions remains to be asked as we prepare ourselves for the launch of a groundbreaking science fiction novel: Will this team of titans, will this brotherhood of tribal tacticians, will this unctuous umbrage to unincorporation be the all that you can be we've come to expect from science fiction debut novels. Time will tell as the clock counts down.
To pre-order a copy of
The Unincorporated Man visit the world's favorite bookstore. (click the link to the title to visit their site).
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