web design conference from internet retailer

Internet Retailer Web Design conference is coming soon.
Here are 10 common web design mistakes they have prepared to inspire people to attend the conference.

1. The Home Page Syndrome
You put most of your design resources on the home page and treat product pages as mere information pages—not marketing opportunities. In the session Designing Landing Pages that Sell, you’ll learn that the sale is really made on the product page.

2. A Design Pet That Bites.
You fall in love with one design function, using all the cool graphics you can, at the expense of meeting other key objectives, such as simplifying site navigation. In the session called One Site, Many Masters: Accommodating Conflicting Design Objectives, you’ll learn how to please your pet while not overlooking basic rules

3. Beware the Overbearing Geek.
You let your IT professional run wild and dictate design parameters that ignore marketing or merchandising needs. In Programmers Are from Mars, Customers Are from Venus, you’ll learn how to let the customer rule the design roost.

4. Conventional Wisdom Can Be Stupid
You adopt generally accepted design standards but fail to adapt them to how your own customers use your web site. In the session How Your Market Defines Your Design, you’ll learn how to gauge what design elements your customers are looking for.

5. Do It Now—Ask Questions Later.
You make a relatively minor change to your design without rigorously testing it. The next thing you know, your online sales are dropping. In the session called The Importance of Testing, you’ll learn how to thoroughly test the impact of design changes.

6. The Don’t Fix What Ain’t Broke Mentality.
Your site is working so well you don’t think about redesigning it until it blows up on you. In the session called Is It Time Yet? You will learn how to spot telltale signs that your site is overdue for a do over.

7. Who Are You Anyway.
You choose an outside designer to work on your site without checking his/her retail web qualifications or success record. In Choosing the Right Design Partner, you’ll learn how to spot a good retail web site designer before you move forward.

8. The Anything Goes Attitude.
You assume that with broadband web access everywhere, you can load up your site with all kinds of images. In Every Byte Counts, you’ll learn otherwise.

9. It’s Just A Store.
You think web sites are just like stores and need only products neatly arranged. You forget that non-product content is often what attracts people to a site. You will see what we mean at the session What Engages Shoppers Now—And What Will Engage Them Tomorrow.

10. What Are You—Anti-Social?
If your site doesn’t use forums, blogs and reviews, it fails to connect to the community it serves. Retailers in particular miss this, but the session Leveraging Social Technologies Strategically in Your Site Design will set them straight.

registration details can be found here: http://irwd09.com/registration.asp?eid=24246027&bid=142881

Internet retailer web design conference fountainbleau miami beach

10 web design reasons to attend the Internet Retailers Conference (IRWD) at the all-new Fontainebleau in Miami Beach on June 19-22, 2009. Here are just 10 common design mistakes you’ll learn to avoid at IRWD ’09:  

  1. The Home Page Syndrome: You put most of your design resources on the home page and treat product pages as mere information pages—not marketing opportunities. In the session Designing Landing Pages that Sell, you’ll learn that the sale is really made on the product page.

  2. A Design Pet That Bites: You fall in love with one design function, using all the cool graphics you can, at the expense of meeting other key objectives, such as simplifying site navigation. In the session called One Site, Many Masters: Accommodating Conflicting Design Objectives, you’ll learn how to please your pet while not overlooking basic rules.

  3. Beware the Overbearing Geek: You let your IT professional run wild and dictate design parameters that ignore marketing or merchandising needs. In Programmers Are from Mars, Customers Are from Venus, you’ll learn how to let the customer rule the design roost.

  4. Conventional Wisdom Can Be Stupid: You adopt generally accepted design standards but fail to adapt them to how your own customers use your web site. In the session How Your Market Defines Your Design, you’ll learn how to gauge what design elements your customers are looking for.

  5. Do It Now—Ask Questions Later: You make a relatively minor change to your design without rigorously testing it. The next thing you know, your online sales are dropping. In the session called The Importance of Testing, you’ll learn how to thoroughly test the impact of design changes.

  6. The Don’t Fix What Ain’t Broke Mentality: Your site is working so well you don’t think about redesigning it until it blows up on you. In the session called Is It Time Yet? You will learn how to spot telltale signs that your site is overdue for a do over.

  7. Who Are You Anyway: You choose an outside designer to work on your site without checking his/her retail web qualifications or success record. In Choosing the Right Design Partner, you’ll learn how to spot a good retail web site designer before you move forward.

  8. The Anything Goes Attitude: You assume that with broadband web access everywhere, you can load up your site with all kinds of images. In Every Byte Counts, you’ll learn otherwise.

  9. It’s Just A Store: You think web sites are just like stores and need only products neatly arranged. You forget that non-product content is often what attracts people to a site. You will see what we mean at the session What Engages Shoppers Now—And What Will Engage Them Tomorrow.

  10. What Are You—Anti-Social? If your site doesn’t use forums, blogs and reviews, it fails to connect to the community it serves. Retailers in particular miss this, but the session Leveraging Social Technologies Strategically in Your Site Design will set them straight.

Register today at the Internet Retailer Web Design Conference, where you will benefit from the only conference dedicated to retail web site design improvement.

Reduce PPC Ad Budgets with Timing based ads

At our web site agency LaDezign.com, we’ve been working on a “4 Dimension” roadmap to online success. We put every web project – whether it’s an ecommerce web store, an SEO client or a web site design project – through this 4 step strategy which we call Define, Design, Deploy, Deliver.

The entire thrust of this “4-D” process is to maximize results at the most efficient level of ROI.

Here’s an example that explains this process using the prism of PPC advertising. The challenge: how do we define a targeted PPC strategy, that will include high converting and well designed landing pages, which can be deployed quickly and adjusted quickly and on a platform that enables us to rapidly measure results and deliver a high value to customers. So the starting point to this challenge is identifying our targeted audience because we need to deliver our advertising message to a prospect that is likely to become a customer. Once we figure out our audience, then we need to identify where he “shops”, where he “browses” and what times he does these things.

Once you see this process coming to life it leads you to a strategy related to PPC optimization that is more colloquially known as Dayparting. If you are doing search engine optimization, you most likely are also spending money on PPC ads. There is a strategy of PPC advertising called “Dayparting” which is a popular way to make your pay-per-click dollars work smarter.

With Dayparting you dictate when ads are delivered time and day. This means you as the advertiser can turn off paid advertising during periods of low or poor conversion and turn your ads back on during times when conversions are best. If you are measuring your conversions you should expect to see a nice boost in your ROI because it means you are flashing your wares at times when customers are most likely to convert.

How To set up Dayparting PPC Periods:

1. Compare ad delivery times to your targeted customer demographic habits. You will need to know who you are targeting, what they search for and what they actually buy (as opposed to just window shop). Install Google analytics so you can compare visits to interactions and get a more realistic idea of your customer behavior.

2. Adjust your ads so that they display during high conversion time slots. So if conversions spike during lunch breaks, then set your ads to display during those times.

3. Track Results and do it again Again, your analytics software will help you figure out the best roadmap to efficient ROI results. How to do this with Google AdWords (you can find info on Microsoft separately):

  • Pick YOUR time zone to target.
  • Click the Edit Campaign Settings link in your account admin area
  • Turn on “ad scheduling”
  • Pick the days and times to run the ads (Use “Bulk Edit” to set multiple time periods)

Kontera vs AdSense. A new way to monetize your site content.

I received this email today from Ian Traynor about Kontera, a novel way of monetizing content-oriented websites. I haven’t yet tested it on our web design clients, but it seems very interesting at first glance especially if you are looking for PPC revenues or cost reductions. Unlike Google’s AdSense program, which places highly visual advertisements (ie. adverts) on your web pages, Kontera scans the words on a web page and, if it finds a word which one of its advertisers has bid for, it hyperlinks the word with a double underline. When the website visitor hovers over the word, a small popup appears next to the word with the a.dvert.

If the visitor then cl.icks on the a.d, the website owner gets a small commission.

In the past Google’s Terms of Service (“TOS”) would not allow you to use this type of contextual a.dvertising on the same page that you were running AdSense. However, the TOS has now been changed so it is “legal” to run both types of a.dverts.

Protect your children with free keylogger monitoring software

Ok. Since I am so webcentric being so consumed with my web site design and seo rankings business, it makes perfect sense that my kids would pick up some web knowledge just by osmosis. I know things move pretty quickly in Los Angeles and now one of daughters is addicted to email and this brings up an interesting conundrum as a parent. How much do i want my kids to experience personal freedom so that they are able to grow up and mature into therapist free adults. And in this age of instant “on” where everything is up for grabs, how do i set limits on their exposure to the world at large.

Hence, monitoring software. There are plenty of safe surfing tools to try to keep locked into specific web sites but at the end of the day they can get around the limits you place. So I am more inclined to let them feel they are free and to guide them just a little bit less than a back street driver and yet i still want to maintain some sort of protective control over what they do online. So with free monitoring software I can see what they do and though I risk them hitting bad sites or doing things online that are lacking in good judgement, at least I can find out after the fact and then try to take steps to stop it in the future. It’s a catch 22 situation and I err on the side of letting them try new things and seeing if they can on their own make the right decisions.

If you are on my side of the fence, you may want to check out All in One Keylogger which lets you to read your family members chat conversations, look at their e-mails, and sites they have surfed. By activating All in One Keylogger, you can monitor everything including blocking unwanted sites/programs. The Key Logger allows you to register all keystrokes typed, including language-specific characters, talk and messages conversations, passwords, e-mails, clipboard, microphone sounds, captured screenshots, desktop, and Internet activity.

IrfanView image viewer and converter is must have freeware software for your PC

This is a great program that you don’t need to be in the web site design business to love. IrfanView is a fast and compact image viewer/converter. It is trying to be simple for beginners and powerful for professionals. Many supported file formats and features. Features include: multi-language support, Thumbnail option, Painting, slideshow, toolbar skins, fast directory browsing, batch conversion/editing, multipage editing, file search, change color depth, scanning, cut/crop, IPTC edit, capturing, lossless JPG operations, effects, ICC support, EXE/SCR creating, many hotkeys, command line options and plugins.

They’ve just released Irfanview Version 4.2 which you can download now and enjoy some new features which add Basic Unicode support and new options.

New freeware utility for creating windows scripts on your PC

Because I am constantly flipping between programs on my PC when working on web design projects or search engine optimization campaigns for our ecommerce customers, I find myself wishing I had a way to hit a magic key or something to make the process easier. And besides the difficulty of flipping between tabs inside my Chrome or IE (the Alt Tab trick flips between windows tabs, not tabs within a browser), it’s sometimes a real pain just to access programs for specific tasks – Like MS word to send a fax from a template or excel to run a quick keyword ranking report to see how an ecommerce store is doing with its PPC advertising or SEO rankings. So there is this program i discovered at www.Download.com today called Hotkeyz which enables you to program one or more multikey combinations – it’s a powerful utility that makes it easy to create and manage hot keys that open programs, shut down your computer, and control media applications.

HotKeyz’s intuitive interface divides hot keys into nine preset categories, including Control Panel, Desktop, and Internet. A simple table lists the 11 preconfigured hot keys that perform basic tasks like launching Internet Explorer, accessing the Control Panel, and adjusting volume. Novices will appreciate the step-by-step guide to creating their own hot keys, especially for more complex operations such as opening your Internet Explorer home page or automatically filling in online log-in information. A reliable help guide also eases the learning curve.

Hotkeyz sits in the system tray when not in use, but of course, it has its own hot key combination. This effective freeware application makes it easy for anyone to create customized keyboard shortcuts.

Aviary online photo editing software – compare to adobe photoshop

Because we do a lot of traveling out of Los Angeles in regard to our web site design projects, it pays to have access to programs online. Ijust picked up this info which includes a 48 hour offer for a $55.00 discount for this online photo editing software. I am going to check the free download before deciding to purchase. It's pretty cool looking so far at http://a.viary.com Online image editing suite Aviary is now open and available to all after serving out a lengthy private beta which lasted about a year and a half. The suite is comprised of four Web-based image editing tools that aim to compete with traditional software solutions like Adobe's Creative Suite by putting all of the applications right in your browser, making them accessible from anywhere. The opening comes with the imminent launch of two new premium levels of service, which offer paying members more control over their creations than free users have. While all four Web applications are available to users at each of the three levels of service, the higher tiered plans let them save more items, remove and customize watermarks, and get access to professionally produced tutorial content. The premium plans, which go live next week (November 3rd to be precise), cost $7.99 per month or $79.90 per year for the "green" plan, and $14.99 per month or $149.90 per year for the top-of-the-line "blue" plan. You can see a full sheet of the differences here, with the key one being both the number of creations you're able to save, and the option of keeping them private. We've got 100 subscription discounts available, which knock $55 off the yearly subscription price of either premium plan. To claim yours go here before signing up. Embedded below is a quick video to show you what you're capable of doing with Aviary's tools.