What you’ll learn in this podcast episode: The importance of investing in public relations, SEO, and social media marketing and engagement for small and large firms to generate leads.
The value of the 4 C’s in branding and web design: Competitor, Communication, Collaboration and Coding.
How marketing can create messaging that attracts web traffic and why this is an ongoing process.
Techniques that allow search engines, and ultimately clients, to view the web-based content you offer as informative and valuable.
How to measure success through key performance indicators (KPIs) such as website traffic, and how much of that traffic converts to calls, leads and sales.
https://www.berbay.com/podcasts/jason-ciment/
Author: Berbay Marketing & PR | August 1, 2018
Podcast: Creating an Online Presence to Generate New Business