Ecommerce Shopping Cart Software Solutions

If you are selling online then your success quite often is tangible connected to the quality,functionality and flexibility of your eCommerce shopping cart enabled web software platform.

Selling online is a tricky thing.

As the world continues its transformation into the Google economy, any competitor is often just a click away from your website.

The challenge of making the sale often comes down to engaging your customer not only with a competitive price but also with a user-friendly and content compelling (what some might term "Persuasive") web site experience.

As the selling experience proceeds to be commoditized – especially with the adoption of the very very boring responsive and very impersonal websites – the challenge to differentiate is even more complicated.

Your online ecommerce success boils down to 3 things:
– Good Copywriting,
– Fast Load Times
– Smooth User-Interface

I have spent years on the inside working on upgrade after upgrade with the developers of the Adrecom enterprise eCMS system, one of the original ecommerce shopping cart platforms that evolved from the Webcart platform.

The Adrecom developers have taken the Best Practices from other web site platforms and integrated them into one comprehensive web site solution that is designed for one purpose in mind – make you money from online sales.

If you want to tour the Adrecom platform, visit

Is Your Website Trustworthy?

Does giving away something free still work to induce people to give you their contact details?

In this age of the "what's in it for me" society I advocate that it still can work.

Once you hhave initiated the give-to-get strategy, you still face a new challenge:

Who are you to deserve their ongoing attention — not to mention their money?

Web site owners are often slaves to their own need for credibility.

Ask yourself, is your web site trustworthy? 

Do you have years of experience in your industry? Do you have clients that will go out on a limb and vouch for your pathetically trite yet valid "total commitment to customer service"? Exclusively Web-based businesses, because they lack the brick-and-mortar reputation their competitors may enjoy, have an even tougher uphill battle to satisfy new users.

Here are three techniques to encourage visitors to stay on your site and enjoy a cup of virtual tea and perhaps even spend some money or share in some sage advice before leaving.

1. Make your site easy to use and intuitive in order to be perceived as credible and desirable,

Look up Bryan Eisenberg online and search for anything he writes. His books and articles have done loads for me personally over the years. You can even stop reading this article until you absorb his simple building blocks for Web site usability.

2. Be relevant, yet independent.

In this shift from just "giving" to "giving and satisfying", you can greet them with symbols of unbeatable convenience and reliability.

The first symbol can be a logo of an independent and reliable verification service such as Yelp. This puts the user one mouse click away from a variety of comments and ratings about your site. A second symbol might be a shopping verification logo of an organization such as the BBB (Better Business Bureau) OnLine. These two emblems reinforce the idea that your business may develop a relationship which is credible and capable of backing up its integrity.

3. Make visitors feel special.

People want relationships. Some want a really quick experience with no follow up — get in and get out. Others may want the cushy feeling.

Regardless of the nature of the relationship that will develop between Web site owner and Web site user, your customers want to know that you care and that you will make yourself available to provide help.

This is really the easiest technique and can be addressed by focusing on one mantra — "no time, no time, no time." No time is what everyone has tons of. Therefore, since people have no time, don't make them waste time hunting for answers.

– Make your frequently asked questions (FAQ) section obvious.
– Make your phone number bold and beautiful.
– Make whatever experience you provide online really fast and easy so that your users leave happy.

I call this the "FEH Principle," from an old Yiddish word that I'll more properly describe one day.

To recap, running a successful credibility strategy requires more than just ongoing communications. It requires that your Web site experience be enjoyable to each and every customer. To make sure that your customers keep sending you targeted traffic, just obey the FEH Principle. Because by doing so, the "who are you" question will answer itself: "I am Web site, hear me roar."  


Launch Your Web Site

How do you launch a new Web site in a highly competitive marketplace?

Here's a step-by-step methodology to follow — even in an environment with many established players.

1. Identify keywords. Use deductive reasoning and some keyword matching software — similar to how NameBoy comes up with domain name matches. For example, in the nutrition space you might find phrases like "nutrition products," "health food," "protein drinks," and "keeping fit" as highly relevant terms that people would type into search engines to locate relevant nutrition product sites.

2. Create personalized pages for each keyword set. Design each page with slightly different content and target it to a specific demographic audience. For example, on the two pages designed around the keywords "health food," the content on one page is targeted at health food store owners and the content on the second is uniquely targeted toward health food lovers.

3. Get links from other sites that offer content or commerce specifically relevant to your products and services.

4. Link to sites as well that are highly authorative like Wikipedia. For example, on a page targeted at store owners, he added links to other health food stores online (mostly noncompetitive) so that his buyers would think of his nutrition site as more than just an e-commerce store.

5. Ask for reseller relationships. Personally contact (not email) site owners to discuss more intricate affiliate relationships. Sometimes, instead of offering standard commissions make special deals.

6. Focus on quality — not quantity. 10 targeted super affiliates could bring you much more business than 1,000 randomly acquired resellers. Supercharge your impact by asking for referrals to other affiliate marketing or joint venture opportunities and frequent updates on the types of promotions (and the results) each affiliate was running internally.

7. Implement a Pay per click campaign. Look for bidding software, like Tangare, to bid on high placements on pay-per-click engines such as Google and Bing. Don't buy untargeted ads; the best ROI for your money today is specific keyword buys on search engines or pay-per-click engines.

8. Provide something for free. Using the guidance of Robert Allen, author of "Multiple Streams of Internet Income," emailing short surveys designed to motivate participation in the development of the site. Space the surveys a week or so apart and slowly build momentum among the email recipients. As an example in the nutrition space, to whet their appetites for a "revolutionary new nutrition site," the email surveys can include some viral recommendation components attached to a giveaway (either a discount coupon, a contest to win free supplies, or a surprise bonus gift to be determined).

So there you have it. For less than $1,000, you can initiate a site launch with instantaneous traffic from both affiliates and search engines. After the launch, wyou can then try other indirect promotions such as public relations and personal appearances.

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