SEO Tactic to Avoid #1: Hiding Texts and Links

Today’s tip for copywriting tactics related to search engine optimization goals will cover what to do with LINKS and how they appear on your site.

When worrying about how to conserve the polished simplicity of a clear-cut website, hiding texts and links can appear to be the obvious solution.  Not only are you able to save the sleek style you worked so hard to create, but you can also achieve many of the traffic related advantages found through SEO actions. Even better, using this tactic doesn’t seem to be cheating since it doesn’t entail the distinction of user agent or bot detection that “cloaking” employs. But wait! Before you start hiding a million links, consider this: do you dare to underestimate the intellect of today’s search engine? These engines can crawl CSS and JS files, leaving no stone unturned.  Nope, not even your white-on-white text or the off-page positioning of Cascading Style Sheets (CSS) are free from the engine’s prying eye.
Cascading Style Sheets is a style sheet language that describes the look and formatting of a document written in a markup language, or a set of annotations to text that explains how it needs to be structured.  CSS is primarily used to allow the content of the document to be separated from its presentation, including its colors, fonts, and layouts.  If you plan on using CSS, it needs to be for legitimate reasons regarding either accessibility or usability.  Generally, spiders can see that CSS is used responsibly when it is added sparingly and in short, small doses.  However, it can look bad to have long sections of text hidden on your page.  If it’s invisible to the website visitor but seen by the engines, it’s fair game for spam, so it’s best to avoid using CSS altogether.
JavaScript, the scripting language of JS files, is most commonly used to add interactive features to webpages and perform dynamic tasks.  In its most abused form, a JavaScript redirect will send website visitors to a different page, while search engines index only the code on the initial page.  Because of this, the initial page can be full of keywords that only the search engine would be able to see.  Sneaky?  Yep.  Spam?  Absolutely.  Abuse JavaScript in this way, and chances are, you’re getting caught.
It recently came out that The Financial Times website contained hidden links in some of its articles.  Using the very common tactic of writing the link in white on a white background, The Financial Times hid a link to Moneysupermarket.com multiple times.  Because the online newspaper has such a credible reputation and a vast following, a hidden link would seriously boost the ranking of any site, bringing more visitors and more business.  Obviously, even respected websites can use shady tactics, and if the hidden links are the result of the efforts of just Moneysupermarkets.com, The Financial Times website seriously needs to tighten its procedures.  The bad links were removed almost immediately, but it is yet to be known whether or not Google will penalize The Financial Times.

On my own site at Magmall.com for example, where we sell magazine subscriptions, you can see that there is a clear linking hierarchy in terms of using color and size to set links apart using the ecommerce platform from Adrecom.

Facebook Vanity URLs for SEO | The Stampede has begun

So this morning i got an email from my CNET subscription about Facebook’s recent announcement that you can set up a keyword rich Facebook vanity URL to be used instead of (or in addition to) your alphanumeric web address for Facebook. SEO companies are running faster than the angriest bulls in Pamplona to build portfolios of Facebook accounts with keyword rich URLs.

Here’s the post I got:
Facebook’s 200-plus million members can now customize the URLs to their profiles. This is a move that will help Facebook profiles get better traction in search engines, potentially upping traffic–and give people-search sites a run for their money in the process. For brands whose “fan pages” are a crucial part of Facebook’s marketing and advertising strategy, it’ll make their pages easier for people to access without needing to click around much. But there’s fine print! “Think carefully about the user name you choose. Once it’s been selected, you won’t be able to change or transfer it,” a blog post by Facebook’s Blaise DiPersia read. Need help figuring out what to do?

So i visited my Facebook account and lo and behold there was an invitation to add a vanity URL. So i chose www.facebook.com/jasonciment. Now though i run a web agency, where I offer through our Los Angeles office web site design, search engine optimization and web software services for a CMS and an ecommerce shopping cart software platform, PLUS I still have a magazine subscription service, i still chose to make my vanity name my personal name instead of a keyword rich vanity URL like www.facebook.com/magazinesubscriptions (which by now probably someone just snatched).

here’s my recommendation to Facebook. Stop the insanity. PROHIBIT keyword rich vanity URLs. Don’t allow common names to be registered. Since when does someone’s personal name sound like a noun. Next time I meet someone who says his name is web design, I’m checking my shot glass for some milky residue because I must be drinking something funny.

Here’s my second recommendation to Facebook. if you want to allow the registration of common nouns, then setup a separate directory just for “business” use and call it www.facebook.com/business and put all the common nouns in that directory. this way people will be able to distinguish a real PERSONAL facebook account from a company’s account.

Now since Fcebook is probably not going to follow these recommendations right now – though let it be recorded forever in the web sphere that i am the first one writing this idea on a Sunday morning in 2009 – if you are interested in taking advantage of the fantastic opportunity this presents for search engine optimization purposes, then find someone who has registrered their facebook accoutn befpre May 31st and have them give it to you so that you can get the keyword rich vanity name before it is taken.

Hey! maybe Google, Yahoo and MSN will do the right thing and absolutely ignore the keywords in the URL’s and really screw with the SEO companies who don’t miss a beat (me included).

Seo Quake – Busby Seo Test Tool | Freeware Dowloads Software [BETA …

I just found this free software related post related to Seo Quake – Busby Seo Test Tool | Freeware Dowloads Software [BETA ….

Seo Quake - Busby Seo Test Tool | Freeware Dowloads Software [BETA ...

This software product was tested in the Softpedia labs on: 11 June 2007. Softpedia guarantees that SeoQuake is 100% CLEAN, which means it does not contain any.

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Content provided courtesy of Google, Yahoo and Technorati.

SEO backlinking tactic courtesy of jon leger

Courtesy of Jon Leger, here is an outline of an SEO Tactic he shared recently at one of his search engine optimization seminars. It’s a really easy strategy that should be in the top 5 of your tactics. Any web design company should be sharing this with their clients. We for sure will be telling some of our local clients in Los Angeles about it because it is so simple to implement.

Leaving contextual comments on other people’s blogs is a very solid SEO technique to boost your search engine rankings because of all the links from the comments pointing back to your web site. This process is one of the premier tactics in acquiring backlinks. If you do this the right way, you can really maximize the impact this has on your search engine rankings.

1. Make a priority list of your top 5-10 targeted keyword terms. Each keyword can be used to find related blogs to leave comments on. So the more keywords you have, the more blogs you will be able to find. This of course leads to the catch-22 which is the more you find, the more you have to do. So keep in mind that as John Candy said in Volunteers, Time is Money and Money is power. use your time wisely and you make the most money.

2. Start looking for blogs that come up in Google for each keyword. The point is that if a blog is already highly ranked in Google for your keyword, then you will want to leave a comment on that blog too because a link back to your site from a “ranked blog” is extremely valuable.

3. If you have a “concrete fence” website and are looking to rank high for the term “concrete fence”, then find blogs that are already ranking for “concrete fence”. the top 10 results are sufficient for each keyword because the further down the list of the results the less valuable a link will be.

4. Consider as well where you link from and where you link to. When you place the comment, make sure to put on the same page that came up in the Google listing. by showing up on that ranked page, you get some of their Google Juice passed along to your site too. It’s called semantic linking and is at the heart of successful backlink strategies.

5. Use Google Blog Search directly to find the sites: https://blogsearch.google.com and then offer the sites:

– A link exchange arrangement.
– Purchase a text link (ie. advertising)
– Offer them an article or press release to publish on their sites.
– Leave a blog comment.

6. When you link to your site, you should link either to your home page or directly to an internal page on your site that is specifically related to the keyword you are targeting. this means that the TITLE TAG of the page should have the KEYWORD in the title.

7. To do this continuously, search daily and set the search parameters to show only the results published in the last 12 or 24 hours. To do it weekly, set the search parameters to show only results from the “Past Week”. There are also a few “Stay up to date on these results:” options provided by Google at the bottom of the results list.

WordPress shortcuts related to blogging for search engine optimization

Though I sell my own ecommerce shopping cart platform called WebCart, I still use another platform now for my personal blog. It’s called WordPress and for now it is a great blogging platform for search engine optimization purposes. The first rule of on-page optimization for SEO is fresh, update content, and wordpress is a great tool for taking content out of your head and putting it online. Time though is a big killer and any chance I have to speed up the process of transfering mind thoughts into matter makes me really happy. Below is a list of shortcuts that will make your days of web publishing that much easier.

A short note that Windows and Linux use Ctrl + letter. Macintosh uses Command + letter.

Letter Action

cCopy
vPaste
xCut
aSelect all
zUndo
yRedo
bBold
iItalic
uUnderline
1Header 1
2Header 2
3Header 3
4Header 4
5Header 5
6Header 6
9Address

The following shortcuts use these keys: Alt + Shift + letter.

Letter Action

nCheck Spelling
lAlign Left
jJustify Text
cAlign Center
dStrikethrough
rAlign Right
u• List {bullet list}
o1. List {numbered list}
aInsert link
sRemove link
qQuote
mInsert Image
gFull Screen
tInsert More Tag
pInsert Page Break tag
hHelp
eSwitch to HTML mode

Hope these shortcuts help you blog and format your post faster. The more you try them out the more you will ask yourself how you did it before?

How to Submit your RSS Feed to Rss Directories for Free

Rss Directory Submission Software

This software enables you to automatically register your Blog RSS Feed or your Web Site RSS to over 50 directories. You can try it free to see how it works and then spend a couple of bucks to automate the process for dozens of directories. And you can use it over and over again for multiple web sites. Want to be a hero? Buy it for yourself, and then offer to set up your friend’s blogs for free just to get some brownie points.



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