https://www.searchenginejournal.com/the-big-tall-sandwich-a-recipe-for-winning-online/64779/#close
The ‘Big Tall Sandwich’: A Recipe For Winning Online
Published July 3, 2013 / 12 min read
Creating a successful website experience is just as challenging for a garage based startup as it is for the goliath multinational organization. What both business entities have in common though – which levels the playing field – is that they both have the same screen size window of opportunity to reach and connect with customers. Whether that screen is mobile sized, tablet sized or a larger LCD screen, all website owners have a relatively equal chance (budget restraints considering) to connect with and convert customers by optimizing the use of that space with clever use of compelling text, graphics and video content.