Optimizing PPC budgets driving through a windshield

When reviewing your web site design performance, part of the challenge with evaluating your search marketing performance is analyzing where traffic is coming from to see the results it is producing. With the economy forcing budgets into downward spirals, you need to minimize your PPC spend and maximize revenues from the clicks that come in. […]

Free software for photo and image editing

Because I am involved so much with web site design projects out of my Los Angeles office, I constantly have to deal with playing around with photos and images for my clients’ websites. Most ecommerce software and content management solutions don’t include sophisticated editing tools. And I am constantly on the lookout for free software to do […]