Communications Strategy for Customer Engagement

Websites need to talk to their customers — more often and more intelligently. More often because you don't want them to forget about you as they are deluged with offers from other sources. More intelligently because you need to figure out a way to stand apart from a barrage of other communications. If you want […]

Launch Your Web Site

How do you launch a new Web site in a highly competitive marketplace? Here's a step-by-step methodology to follow — even in an environment with many established players. 1. Identify keywords. Use deductive reasoning and some keyword matching software — similar to how NameBoy comes up with domain name matches. For example, in the nutrition […]

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