Does giving away something free still work to induce people to give you their contact details? In this age of the "what's in it for me" society I advocate that it still can work. Once you hhave initiated the give-to-get strategy, you still face a new challenge: Who are you to deserve their ongoing attention […]
Once upon a time, every company or business decision was just a big idea, nothing but a concept somewhere in someone’s head. Usually, these big ideas strike like lightening – without warning. It’s exciting to think of something new, and I’m always eager to implement it as quickly as possible for the benefit of my […]
Imagine you walk into a department store to pick up a gift for a friend’s birthday. You’ve got places to be, so you’re looking for this to be a quick run to the mall. You get to the store, and you easily find two gifts that are perfect for your friend. You’re ready to get […]
Every now and then, you hear about a Twitter hijacking. Even President Obama has confirmed that his Twitter account has been hijacked before, which resulted in the immediate shutdown of his account and an investigation by the Twitter team. According to Twitter, the accounts were hijacked using the company’s internal support tools. Basically, someone hacked […]
In the past, powerhouse companies have had the marketing aspect of their businesses covered from top to bottom. Radio, television, print, online, and in-store advertisements have paved the way for their success. With so many people spending so much of their time on social networking sites, lately, these companies have had even more ground to […]
At first glance, Twitter is a social networking site that became overwhelmingly popular incomprehensibly quickly. With hundreds of thousands of users and the benefits of real-time communication, Twitter grows more and more in its uses and its applications every day. Among Twitter’s many advantages, its ability to boost your business is a huge plus. It […]
It’s no surprise that the average blogging twitterer would rather attract droves of blog readers than twittering followers. Darren Rouse, founder of TwiTip and ProBlogger whose audiences are comprised mainly of twitterers and of bloggers, respectively, found that even the Twitter users understand the value of increasing the number of blog readers. This result isn’t […]
If you’re familiar with the versatility of social media, you know that Twitter is not only at the forefront of communication, but is also an extremely valuable resource. Do a simple search for something, anything, on Twitter. What do you get? Tons of links, news updates, inquiries; there are endless options. With all of the […]
If you’re living, breathing, and tweeting in the real world, you’re going to need real-time searches. Google has yet to employ the key of the real-time search, but there are plenty of credible search services willing to scan Twitter and other sites in real time. These search engines will find the latest, most current update […]