It’s no surprise that the average blogging twitterer would rather attract droves of blog readers than twittering followers. Darren Rouse, founder of TwiTip and ProBlogger whose audiences are comprised mainly of twitterers and of bloggers, respectively, found that even the Twitter users understand the value of increasing the number of blog readers. This result isn’t surprising since it’s fairly clear that writing and managing a blog is a bit more extensive of a job than writing a 140 character Twitter entry. However, this does not mean that there aren’t separate, valuable advantages to both forms of communication. Just look at the benefits of having an increased number of blog readers:
* They require more effort and more time to maintain.
* They provide more information and thus are more extensive and detailed.
* Blogs were popular, are popular, and will most likely remain popular.
* The more readers you have, the more likely you are to be linked to on Twitter.
Now for the advantages of having a lot of Twitter followers:
* More followers means more interest in what you’re offering
* The real-time conversation element adds a more personal connection.
With all of these advantages in tow, it’s nice to know that you don’t have to choose between the two. Users of a blog and of Twitter know that it’s easy to use them hand-in-hand. In fact, they can even help each other. The first key is writing valuable, useful content on your blog that Twitter users will want as a link. Do the same on Twitter with concise and informative posts. Include a prominent link on your blog so that people can follow you on Twitter. Incorporating the enlarged Twitter logo on your blog will appeal to readers and bring them to follow your tweets. Link to valuable content from others when you tweet, as well. If Twitterers enjoy the information that you link to, you’ll gain followers of your own. Also, feel free to mention your blog on Twitter from time to time, as long as you don’t shove it down anybody’s throat.