At our web site agency LaDezign.com, we’ve been working on a “4 Dimension” roadmap to online success. We put every web project – whether it’s an ecommerce web store, an SEO client or a web site design project – through this 4 step strategy which we call Define, Design, Deploy, Deliver. The entire thrust of this […]
I received this email today from Ian Traynor about Kontera, a novel way of monetizing content-oriented websites. I haven’t yet tested it on our web design clients, but it seems very interesting at first glance especially if you are looking for PPC revenues or cost reductions. Unlike Google’s AdSense program, which places highly visual advertisements (ie. […]
When reviewing your web site design performance, part of the challenge with evaluating your search marketing performance is analyzing where traffic is coming from to see the results it is producing. With the economy forcing budgets into downward spirals, you need to minimize your PPC spend and maximize revenues from the clicks that come in. […]
It used to be that clicks could be purchased for pennies per click. Even with the insanely high fraud rates of 30-40%, it still was worth it to buy as much traffic as you could afford. In the last few years, the costs have skyrocketed. And as more people become web savvy, the competition for […]
It used to be that clicks could be purchased for pennies per click. Even with the insanely high fraud rates of 30-40%, it still was worth it to buy as much traffic as you could afford. In the last few years, the costs have skyrocketed. And as more people become web savvy, the competition for […]