If you’re familiar with the versatility of social media, you know that Twitter is not only at the forefront of communication, but is also an extremely valuable resource. Do a simple search for something, anything, on Twitter. What do you get? Tons of links, news updates, inquiries; there are endless options. With all of the hustle and bustle of Twitter, it can be difficult to use the social network to your advantage. Usage is so widespread and related to so many different topics that you’ve really got to create a place for yourself targeting a specific industry. Remember, it’s not about gaining thousands upon thousands of followers if they’re not interested in what you have to offer. However, if you use Twitter the right way, it’s easy to get the business you’re looking for and the exposure that you need. Now, let’s get down to the business of link building on Twitter.
Generally, links on Twitter are nonfollowed and usually shortened by a shortener. If you’re smart, you can turn a tweet into a link from a highly trusted website. There are many people on Twitter who have a great deal of influence in very specific areas. If I’m promoting search engine optimization, I can quickly search Twitter to find the people who are posting similar ideas and reach out to them outside of Twitter. If I really want to build links with Twitter, it’s all about quality, not quantity. Say I post a search engine optimization article link on Twitter, and ten people re-tweet that posting. This may not seem like a lot, but I’ve got to look closer at these ten people. Upon looking at their profiles, I immediately see that they are all experts in their fields with plenty of overlapping followers interested in the same industry. Overall, it seems that I’ve found a loosely structured community who had shared news about the URL that I chose as a link.
As a result, one of the ten who re-tweeted my post may have linked my URL to his or her popular and reputable website. Thus, I have successfully and influentially built links. The wide world of Twitter can certainly be intimidating, and it’s easy to get distracted from your ultimate, business-driven goal. As long as you stay focused and steer clear of the follower frenzy, (this is NOT about getting as many followers as you can) you’ll be able to focus on creating a niche in your industry and using Twitter to your business advantage.