Bakery fanatics rejoice! Cupcakes finally hit Israel.

Several new immigrants to Israel have found that the taste of their childhood celebrations can be turned into a solid business model: cupcakes are becoming the latest rage in the Holy Land. In the last several months three new cupcake businesses have opened up selling their treats online.

Hayley Rabie, 28, from South Africa opened the first virtual cupcake store in Israel about six months ago with her partner, a Manchester woman named Danielle Levy. Both are new immigrants to Israel and their shop “I Love Cupcakes” has hit the ground running.

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