EvePearl.com Beautician to the Stars Web Site Redesign

Posted by Jason Ciment

Friday, 07.25.2008 7:27am

EvePearl.com has that interesting business combination of a products AND services shopping cart / ecommerce platform like WebCart© that could deliver a customized look and feel for each of her product sets. But at the same time she needed a content platform to offer up information related to her makeover services.

Eve – otherwise known as the Makeup Artist to the Stars – was recommended by the visionary Eisenberg brothers at that newly public web conversion and analytics consulting company FutureNow. A good part about the project was that though it complex in scope, she basically knew what she wanted and that made the core of the project relatively simple. First, Eve wanted a new look and feel for her site. Second is she wanted to introduce a whole new level of functionality for her customers to offer them video casts, interviews, an updated high end photo gallery and lots of other web content she could not easily manage with her prior Content Management Solution (CMS) software. Besides adding in all this brand spanking new function set, she also wanted to be able to manage updating the content on her own.

So the short story is that my angry web designer delivered a first draft in 9 days I think and at it’s core, he made it happen. Just to give you an idea of the process. We reviewed over 500 web sites for keywords like cosmetics, beauty supplies, makeup, beautician and makeovers. We built a spreadsheet of best practices in terms of what links were common between most of the closely competitive sites. We looked for common icons that would give her new site the credibility the customers expected. And finally, we looked at color schemes to see what we could efficiently create without requiring customers to learn a whole new site comprehension.

If you review the Case Studies section of my site, you should find a more comprehensive review of the steps we took to redesign her site and then integrate the old content into the new platform. I am very proud of this site because it took a lot of effort from all parties involved and everyone delivered a noteworthy effort. This does not always happen and that is why I am mentioning it now.







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